Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

Auden-Herrera

CHIEF OPERATIONS OFFICER

Auden Herrera

With over 25 years of bank operations and acquisition experience, Auden Herrera serves as Vista Bank’s Chief Operations Officer, where he oversees Loans, Deposits, Delivery Channels, Information Technology, and Compliance. Herrera works closely with the CEO and Board of Directors in planning and achieving strategic enterprise initiatives, including mergers, acquisitions, footprint and back-end office expansion.

Since joining Vista Bank in December 2018, the institution has grown from $800 million to $1.9 billion.

In addition to launching the Vista Private Client experience, Herrera has grown the operations department significantly in recent years, investing over $15 million in software and new technology to strengthen the Bank’s fraud and cybersecurity systems, protecting Vista’s valued clients, and preparing the Bank to scale.