BANKING & FINANCIAL SERVICES JUNE 1, 2020
Cathy Landtroop joins Vista Bank as Chief Marketing and Communications Officer, where she will focus on brand elevation, thought-leadership, and strategic growth initiatives. With 20+ years experience in traditional, digital, and earned media, Landtroop sold her successful agency to take the communications helm at one of Texas’ fastest-growing banks. Attracted to Vista’s ‘entrepreneurs banking entrepreneurs’ start-up mentality, hockey-stick trajectory, and the strong leadership of John D. Steinmetz (among DBJ’s Most-Admired CEOs), Landtroop’s pivot was a no-brainer. Known for her results-driven approach, Landtroop helped Vista Bank scale its PPP small business relief efforts, ensuring thousands of small businesses across the country got timely access to the lifeline they needed. Coming alongside the ‘economy’s first responders,’ Vista Bank is empowering Main Street small business owners to put America back to work during these unprecedented times.
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