40 Under 40 Class Of 2024 In Spotlight

Dallas Business Journal

Jeff Lisle joined Vista Bank as a teller

right out of college. Since that time — after rising through the ranks in positions including teller operations manager, banking officer, assistant vice president, vice president, senior vice president, and now president — he has made it big by first thinking small.

When many small businesses felt shut out by larger banks during Covid, Lisle led an internal effort to help small and mid-size companies — many of them which were not previously Vista Bank clients — get access to capital and PPP loans that enabled them to keep their businesses afloat during the most challenging time in recent business history.

More than 70% of Vista Bank’s PPP loans were made to new clients. Known to answer his phone for clients at all hours, Lisle in 2022 generated the most deposits of any Vista banker in the company’s 14 markets, singlehandedly representing almost 40% of the growth in the Dallas market alone.

Age: 34

Company description: Banking and finance

First paying job: I grew up driving a tractor and hauling hay on my family’s cotton and wheat farm — unpaid, of course.

Would like to have a business lunch with: Warren Buffett.

Best advice received: Tough times never last but tough people do. 

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