John D. Steinmetz


John D. Steinmetz serves as the President and CEO of Vista Bank – overseeing all aspects of Vista Bank’s commercial and retail functions, he directs strategic goals, policies, employee and shareholder relations. At the time of his appointment to Bank CEO, the 108 year old company was a West Texas bank domiciled in Ralls, headquartered in Lubbock, and focused primarily on agricultural lending. Leading the charge on a rebrand that would encourage urban market expansion with small business and middle market companies, John Steinmetz grew the Bank’s capital and influence, expanding the footprint into the Dallas, Fort Worth, and Austin markets.

Since taking the helm, Steinmetz has ensured disciplined organic growth exceeding 530% in the last decade, breaking the top 100 Banks in Texas by asset size list in 2018.

Vice-Chairman of the holding company, Vista Bancshares, John Steinmetz is laser-focused on continually increasing shareholder value.

A graduate of the Texas Tech University Rawls College of Business, Steinmetz holds the prestigious honor of being the youngest person ever appointed to the Texas Tech University System Board of Regents. First appointed in 2011 by Governor Rick Perry, he was subsequently reappointed in 2017 by Governor Greg Abbott. Chairman of the Finance and Audit Committee of the two-billion-dollar university for two terms, Steinmetz is passionate about keeping higher education attainable while serving the students of his alma mater.

A 2019 Dallas Business Journal (DBJ) Most-Admired CEO, 2018 honoree of the DBJ and Fort Worth Business Press 40 Under 40 programs, Bank President and CEO John Steinmetz is a member of the Young Professionals Organization (YPO) and serves as a Dallas Citizens Council Trustee. Having relocated the Vista Bank domicile to Dallas due to his belief in the strong North Texas economy, Steinmetz prioritizes philanthropic efforts in the region.

Community Involvement

  • Texas Tech University System, Board of Regents 

  • Young Presidents’ Organization, Member 

  • Dallas Citizens Council, Trustee

  • Dallas Museum of Art Budget & Finance Committee, Member

  • Texas Tech University System, Chancellor's Council

  • Texas Lyceum, Past Director 

  • Boys and Girls Club, Past Board President

  • U.S. Senate Leadership Summit, Past Texas Delegate

  • Texas Tech Student Government Association, Past President


  • 2019 Dallas Business Journal Most Admired CEO Honoree

  • 2018 Dallas Business Journal 40 Under 40 Honoree

  • 2018 Fort Worth Business Press 40 Under 40 Honoree

  • 2013 Young Professionals of Lubbock 20 Under 40 Honoree, 2013

  • 2012 Small Business Administration Financial Service Champion Award Recipient

  • Volunteer Center of Lubbock, Past Lubbock Young Professional of the Year


  • Texas Tech University, B.B.A. Finance, Emphasis in Real Estate

  • Texas Tech University, School of Community Banking

Words to Live By

  • Loyalty is king.

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