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ENTREPRENEURS BANKING ENTREPRENEURS

VISTA BANK

Our Core Values

The principles that guide us

People First

Grounded on Key Principles

You’ve got to stand for something, or you’ll fall for anything.

Sure, Aaron Tippin may have made that line famous circa 2009, but we’d been practicing our core values for over a century prior. More than a flowery mission statement, they provide actionable steps for our daily personal and professional lives.

Ensuring we always put People First.

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Anticipate

Envision what lies ahead. Proactively seeing the needs of our clients and colleagues keeps us ahead of the curve.

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Sacrifice

Do what it takes. The willingness to stretch ourselves, investing our time and energy to accomplish what matters most.

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Consistent

Establish and repeat good routines. Doing the right things every day – even when no one is looking – helps us execute on promises made.

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Hungry

Desire more. Refusing to settle for the well-worn path of mediocrity, we daily seek better – for ourselves and others.a

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Humble

Respect others. Putting others above ourselves, we know that servant leadership begins with a gracious spirit.

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Smart

Engage the mind. Starting with the outcome in mind, based on the ultimate purpose, we set S.M.A.R.T. goals and apply our acumen accordingly.

Values in Action

Core values are only as good as they are evident

Fun

We like to have it