Highly respected for his West Texas banking roots, genuine care for colleagues and clients, and 30 years of industry experience, former Texas Tech baseball player Brian Pierce made his move to Vista Bank in 2011 and took the helm of the Lubbock Market in 2020. Recently elevated to EVP Corporate Lending, Brian is actively committed to the Lubbock community. He has served in multiple roles with LISD, United Way, Hospice of Lubbock, and at his alma mater, Texas Tech.