John D. Steinmetz Named Finalist in D CEO’s Financial Executive Awards 2022

Author: D Magazine By Kelsey Vanderschoot | February 28, 2022|12:46 pm D CEO is proud to announce the finalists for its 2022 Financial Executive Awards. Presented in partnership with Financial Executives International, Association for Corporate Growth, and TXPCA-Dallas, the program honors top corporate finance executives in Dallas-Fort Worth. All 29 honorees will be recognized in the May issue of D […]
Jeff Lisle, Vista Bank SVP Lending Talks PPP with Dallas Entrepreneur Center

Friday, June 26th, 2020 Jeff Lisle and Leah Frazier, Founder and CEO of Think Three Media, discuss the ongoing challenges and details surrounding the Paycheck Protection Program (PPP), fielding questions from viewers and encouraging small businesses who have yet to do so to apply before the closing date of June 30th on this facebook […]
In a competitive market, DFW banks work to differ through client relationships. But what does that mean?

North Texas banks are looking to differentiate from the competition and nab clients in a saturated market but how relationships vary bank-to-bank isn’t always clear. Banks of different sizes target varying client types and industries across Dallas-Fort Worth, often providing different products and services. But even among niche or focused companies, competition is fierce. Businesses […]
From Big Company to Small Town, John Steinmetz’s Work Pays Off

John Steinmetz’s road to becoming one of the most successful bank executives in Texas took so many twists and turns that he almost lost count. Today, Steinmetz is the CEO of Vista Bank, once a small agriculturally based bank, headquartered in the rural West Texas town of Rawls, Texas. In his 11 years at Vista […]
Camp Exposure, Powered by Vista Bank, Continues to Educate & Inspire at 3rd Annual Camp

Camp Exposure, powered by Vista Bank, held its NFL-style combine training camp for 100 underserved high school athletes at Highland Park’s Highlander Stadium on July 8th – 10th, with personal and professional development sessions held at the Embassy Suites of Dallas Park Central. Athletes hailed from all over the DFW Metroplex representing Carter High School, […]
Bill Mahomes Speaks at Grand Opening of New Texas A&M Campus in Dallas

Texas A&M University-Commerce Published February 2, 2022 Texas A&M University-Commerce hosted a grand opening ceremony at its new North Dallas location on Feb. 2. A&M-Commerce at Dallas is located at 8750 North Central Expressway, opposite NorthPark Center. The new site occupies the 19th and 20th floors of the building and increases Dallas’ access to quality and affordable […]
40 Under 40: John Steinmetz, CEO, Vista Bank

Photo from story by Jake Dean By Jason Roberson – Managing Editor, Dallas Business Journal Mar 23, 2018, 11:01am EDT John Steinmetz joined Vista Bank in 2007 as Lubbock Market President, and within seven years he was appointed Vista Bank’s first chief executive officer outside of the founding family of the 106-year-old organization. At the time […]
Vista Bank Taps Cathy Landtroop Chief Marketing And Communications Officer

BANKING & FINANCIAL SERVICES JUNE 1, 2020 Cathy Landtroop joins Vista Bank as Chief Marketing and Communications Officer, where she will focus on brand elevation, thought-leadership, and strategic growth initiatives. With 20+ years experience in traditional, digital, and earned media, Landtroop sold her successful agency to take the communications helm at one of Texas’ fastest-growing banks. […]
Vista Bank Taps Jared Craighead, Chief Of Staff And General Counsel

BANKING & FINANCIAL SERVICES JUNE 8, 2020 Jared Craighead joins Vista Bank as Chief of Staff and General Counsel, bringing 20 years’ experience to provide legal counsel and address state and federal regulatory matters for the Bank. An Eagle Scout with an outstanding reputation for his clarity, energy, and attention to detail, Craighead made his move […]
The Best Community Banks to Work For 2019 – Vista Bank: A people-first philosophy

December 2, 2019 Vista Bank has put its own twist on the usual customer-first strategy. The golden rule—“people first”—at the $864 million-asset community bank in Dallas, Texas, starts with its own employees. “More than anything, we want to connect with our people so they know they are more than a teller or a credit analyst […]