Meet Our Leadership Team

Your company is only as extraordinary as your people.

 
John-D-Steinmetz

John D. Steinmetz

Vice Chairman, CEO & President

John D. Steinmetz was appointed as the President and Chief Executive Officer of Vista Bank five years ago – notably the first CEO in the Bank’s 100-year history who was not a member of the organization’s founding family. Overseeing all aspects of the organization’s commercial and retail banking functions, he directs strategic goals, policies, employee and shareholder relations.

Robert-Bruce

Robert Bruce

CFO

With more than 25 years of financial management experience across a variety of industries, Robert Bruce serves as Vista Bank’s Chief Financial Officer. Overseeing the overall direction and planning for all accounting and internal financial operations and functions of the Company, he works closely with the CEO and Board of Directors in the planning and achieving of strategic enterprise initiatives including mergers, acquisitions and capital raising efforts.

Auden-Herrera

Auden Herrera

COO

Chief Operations Officer Auden Herrera joined Vista Bank in December, 2017, with more than 25 years of bank operations and acquisition experience. He oversees the Bank’s operational areas which include Loans, Deposits, Delivery Channels, Information Technology, and Compliance. Auden also helps ensure Vista Bank is well-positioned as a premier bank with regard to both our processes and procedures.

Troy-Stegemoller 340

Troy Stegemoeller

CLO

Mr. Stegemoeller serves as the Chief Lending Officer of Vista Bank, where he oversees the Bank’s loan portfolio, working closely with the CEO to ensure quality, strategic growth. With 40 years of industry experience, Mr. Stegemoeller has been with Vista Bank for three decades, serving as branch President, Bank Director, and in his current capacity.

Caathy-Landtroop-340

Cathy Landtroop

CCO

Chief Marketing and Communications Officer, Cathy Landtroop focuses on brand elevation and strategic growth initiatives. With 20 years experience in traditional, digital, and earned media, Landtroop sold her successful agency to take the communications helm, where her results-driven approach immediately helped scale the Bank’s small business relief efforts, helping thousands of entrepreneurs navigate the pandemic.

Jared-Craighead-340

Jared Craighead

Chief of Staff and General Counsel

Jared Craighead joins Vista Bank as Chief of Staff and General Counsel, bringing 20 years’ experience to provide legal counsel and address state and federal regulatory matters for the Bank.

Matt-Willis

Matt Willis

Director Of Investor Relations

In his 6th year with Vista Bank and 15th year in the industry, Director of Strategic Initiatives and Investor Relations, Matt Willis has always invested in People First. From his beginning roles as Mail Clerk, Teller, and Purchasing Coordinator to Human Resource Director and today's responsibilities, his vast experience prepared him to navigate multiple priorities for the Board, leadership, investors, and anyone who needs a helping hand as deftly as any Chief of Staff.

Toby-Cecil

Toby Cecil

West Texas President

A former professional football player and graduate of Texas Tech University, Toby serves as an integral member of the Vista Bank leadership team. He is focused on giving back to his community through such organizations as Double T Varsity Club, Lubbock Housing Authority, Texas Tech University Early Head Start, UMC Gala, March of Dimes, and United Way.

Kyle-Benson

Kyle Benson

Rural Market President

An active member of the Hale Center community, Kyle has volunteered with and served on the board of many organizations, including First Baptist Church of Hale Center, Hale County Economic Development Corporation, Hale Center Lions Club, Hale County Stock Show, Panhandle Parade of Breeds, Hale Center ISD School Board, and the Texas Tech Ag Bankers Conference.

Tony-Stephenson

Tony Stephenson

Metro Market President

Tony Stephenson joined Vista Bank in 2017 with nearly 20 years of banking experience. In his previous roles, he consistently won numerous awards, including #1 Loan Producer for several years in a row.Tony prides himself on his close relationship with his customers and ensuring they are taken care of – no matter the time of day.

Brian May

Brian May

Austin President

Brian joined Vista Bank in 2017 and boasts nearly two decades of experience in the financial services industry. He is a graduate of The University of Texas at Austin and the Southwest Graduate School of Banking.

Brian Pierce

Brian Pierce

Lubbock Market President

Highly respected for his West Texas banking roots, genuine care for colleagues and clients, and 30 years of industry experience, former Texas Tech baseball player Brian Pierce made his move to Vista Bank in 2011 and took the helm of the Lubbock Market in 2020.

Patrick-Pace

Patrick Pace

Rule Market President

Rule Market President Patrick Pace joined Vista Bank in 2017 when Vista acquired Hamlin National Bank. Patrick got his start in the industry with Friona State Bank and has been in the banking industry since 1972, specializing in Agricultural and Commercial Lending. An active Rule community member, Patrick has served such organizations as the Rule ISD on the Board of Trustees, the City of Rule on the City Council, the Texas Bankers Association as a Board Member, Haskell County Jr. Livestock Association, and the Rule Lions Club.

Jeff-Rogers

Jeff Rogers

Abernathy President

An active member of the Abernathy Community, Jeff dedicates his time volunteering with organizations such as the Abernathy Lions Club, Abernathy Chamber of Commerce, Hale County Stock Show, and the Texas Tech University Ag Banker’s Credit Conference. In 2014, Jeff was named Abernathy Citizen of the Year.

Matt-Willmeth

Matt Wilmeth

Idalou President

A tenured Vista Bank team member, Matt was born and raised in Ralls Texas. He attended Texas Tech where he received a B.S. in Agricultural Education in 1987. Along with serving as Idalou President at Vista Bank, Matt helped operate a farm with his family until January 2017, at which time he turned the farming operation over to his son, with whom he still partners on a small cattle operation.

Kelly-Wing

Kelly Wing

Ralls President

As President of Vista Bank in Ralls, Kelly Wing oversees all banking activities, directs the planning and achieving of strategic goals, and is responsible for employee and client relations. Kelly has been with Vista Bank since 1985. In fact, it was his first paying job!

 

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